A virtual event press release is a short, concise write-up about an upcoming event. It can be used by news outlets and bloggers to promote your next conference, seminar or learning opportunity. A well-written press release will include all the information needed to get journalists interested in attending your event, plus it will help them find people who have already done so.
What is a virtual event press release?
A virtual event press release is a written announcement of an event that has been or will be held online. Virtual events sometimes take place in physical spaces, but they can also be purely digital and focused on services, products or other activities provided by people who live far away from the location where the event takes place.Virtual events are often organized by companies hoping to increase their market share and customer base through social media campaigns. These companies may use social media platforms such as Twitter or Facebook as well as platforms like PR Newswire (or another news platform) to promote their virtual events; however, there are plenty of other ways for a company to do so too!A virtual event press release should include information about what your company does—this could include information regarding your products/services; how they've helped others; why you're offering this particular service today; etc., depending upon what kind of business it is! It should also mention where attendees can buy tickets if applicable: If there's going to be some sort of sale then we recommend including something along those lines into our headline so readers know exactly what type deal everyone should expect from buying tickets online instead -
The format of a virtual event press release
- Use active voice. The active voice is the best way to make your writing more understandable and engaging, as it allows readers to visualize what you're saying rather than just being told about it.
- Use the present tense. The present tense is used when something is happening now or has recently happened (i.e., "I am writing this press release events").
- Use right nouns and verbs in place of adverbs and adjectives because they can also be more vivid than their weaker counterparts! For example: instead of saying "I'll send you an email," say "I will send you an email." And instead of saying "We need some help from our customers," say "Our customers need some help from us."
- Be careful not to overuse modifiers such as superlatives ("the most important thing") or comparative adverbs ("more interesting than") - these can make sentences sound awkward if not removed!
The first paragraph of your virtual event press release
The first paragraph of your virtual event press release should be a summary of the event. This can be done by giving a brief overview of the topic and speakers, including their titles and institutions where they are from. You should also mention any unique aspects of the event that make it stand out from other ones similar to it in terms of its speakers or topics.You should include quotes from some of these people if possible (or at least their bios), but make sure that you don't quote yourself too much! In addition to providing information about your speakers, this paragraph should encourage journalists to share on social media platforms by linking directly into their profiles so that people who follow them will see what’s going on there too - which is always helpful when trying to promote events like these!
Eye-catching headline: Grab attention with a clear and concise headline that includes keywords and highlights the unique aspects of your event.
- Introduce the event in the first sentence: This is an important part of your post event press release, because it gives readers a sense of what they're in for. If you can create a strong introduction that tells them exactly what's going on and why they should care, then it will be easier for them to find this content on social media or elsewhere online.
- Tell readers what they can expect from your event in the last sentence: This is where you tell them how excited and proud you are about hosting such an amazing event—and why! You want people who are interested in attending but might not know much about your company yet (or even if they do) so that when someone does come across this post, they'll think "Hey! That sounds like something I'd like!" And then hopefully realize that yes indeedy am indeedy sure do love my job too much sometimes...
Introduce your event and convey its value to your target audience. Keep it short and to the point.
- Introduce the event and its value to your target audience.
- Explain the format of the event, speakers and topics covered.
- Explain how people can benefit from attending this event (i.e., networking opportunities).
- State when you expect registration to open (and close) for this virtual event so that potential attendees know what time they need to be ready for registration.
- Explain how long each session will last so that people know how much time they'll have during which there will be no opportunity for questions/discussion or other activities related to virtual events like meetings or webinars etc., but rather only time spent learning something new!
Key details: Provide more information about your event, such as speakers, panels, and topics covered. Emphasize what makes your event unique.
- Provide a brief overview of the event. Explain who attends and what they'll learn, as well as how long it will last and where it is happening.
- List all speakers and topics covered, with brief bios for each one. If you have an extended lineup of speakers, mention that too!
- List social media handles for your company (if applicable), along with any links to relevant pages on your website or other related content such as blog posts or videos—especially if you're planning an online contest or giveaway related to the event!
- Link directly to this press release from its landing page so people can find more information about it easily by typing in keywords like "virtual" or "conference." This is especially useful if there's already a lot going on in terms of events happening around town at same time; people might assume that all virtual conferences are alike because they're both called "virtual" but may not realize how different they actually are until after reading through listings provided here first hand rather than seeing something vague like "virtual conference."
Include quotes from keynote speakers or organizers to add credibility and a personal touch.
- Include quotes from keynote speakers or organizers to add credibility and a personal touch.
- Use a friendly tone in your event press release formate. You can do this by writing in third person, but you should also be careful not to sound like you're talking down to your audience—this can make them feel small and insignificant, which isn't good for building relationships with them.
- Be specific about what topics are covered in each quote when possible; if there are multiple speakers at an event who speak on different topics (like marketing vs product strategy), choose one speaker per topic so readers know exactly what they'll hear when they read the news release!
Highlight the benefits of attending your virtual event, such as networking opportunities and educational content.
You can highlight the benefits of attending your virtual event, such as networking opportunities and educational content. You should also be clear about what the benefits are NOT. For example, if you are offering discounts on merchandise or services at an event, make sure that these discounts aren't included in the price of admission or registration fees.Use words like “get” and “achieve” when describing what attendees will get out of attending your virtual event—for example:
- Get business leads by speaking with potential customers in person at a booth during their visit to your booth (or through social media posts)
- Achieve higher productivity by learning new skills from other experts who will share their knowledge with attendees during breaks between sessions/workshops
Social media: Encourage journalists to share your press release on social media by including relevant handles and hashtags.
A press release is a written publication that announces the results of an event or transaction. It can be used to publicize your company, its products and services, or any other newsworthy topic.The format for a virtual event press release is similar to that of an in-person event press release: it includes contact information (such as phone numbers) and links back to relevant social media accounts.Virtual event press releases are usually sent out on behalf of groups who organize conferences or events held online; however they can also be used by individuals who want their organizations' names out there but don't have time or resources available for travel plus setting up real world meetings with journalists who cover those topics regularly (e.g., podcast hosts).
Call to action: End with a clear call to action, such as "register now" or "learn more."
- Clear call to action: End with a clear call to action, such as "register now" or "learn more."
- Friendly tone: Use a friendly tone, not an aggressive one. This is important for two reasons: first, it will help you get the attention of your audience; second and more importantly, it sets up expectations based on how people react when they are being spoken directly at them (i.e., if they feel like they're being talked down to).
- Positive tone: If you want people who read your charity event press release example to feel good about what they just read then make sure that what comes after is positive—this will help with their feelings about the event itself too!
Conclusion
A virtual event press release is an ideal way to announce an upcoming conference, webinar or conference call. It’s also a great resource for bloggers who want to write about your event in their blog and share it with their followers. And if you want additional publicity for your company or organization, a virtual event press release can be used on social media platforms like Twitter, Facebook and LinkedIn.
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