27 Feb
27Feb

With PR Newswire's Advanced Analytics, organisations can monitor the effects of news

PR Newswire Advanced Analytics is a valuable tool for news organizations and brands that want to track the impact of their news stories. The service provides access to data on how many times a story was viewed, how many links were generated, who shared it and more. This information can be used to identify trends in news coverage and monitor brand perception over time.

News stories on a particular topic may be published every minute, but how do you know which one is actually important?

PR Newswire Advanced Analytics helps you find the most important news stories and track their impact on your brand. With PR Newswire Advanced Analytics, you can identify influencers in your industry by analyzing the sentiment of their social media posts about specific topics. You can also see which organizations are publishing content about particular topics, allowing you to better plan coverage with reporters at those outlets or reach out directly with a pitch for an interview or story placement.

Introduction: The Benefits of PR Newswire's Advanced Analytics

Global News wire Advanced Analytics is a powerful tool that helps track the impact of news stories.

  • It helps you find the most important news stories to share with your audience.
  • It helps you measure the impact of your news coverage and identify opportunities for improvement, such as improving engagement rates or expanding reach through social media channels like Facebook and Twitter.
  • It also provides insights into how well a story is resonating with readers based on analytics like pageviews, shares, comments, likes and more!

What Advanced Analytics Does PR Newswire Provide?

PR Newswire's Advanced Analytics is a suite of tools that help you track the impact of your news stories. The tool provides real-time data on how your news stories are being shared and viewed on social media platforms, as well as their reach within specific industries or verticals.The platform also allows you to compare performance across different types of content, including press releases, multimedia assets (video), infographics/data visualizations and blogs.

How to Use Advanced Analytics to Track News Impact

To use the advanced analytics tool, log in to your account and click "Advanced Analytics" on the navigation bar. You can then select from a variety of options:

  • Topic Analysis (by source) - This option allows you to see which sources are most influential for each topic that you choose. For example, if you select "Technology" as a topic and then select "Apple" as one of your sources, Global News wire will show you how many times Apple has been featured in news stories since January 1st 2018 along with other companies within that industry category. This provides invaluable insight into where media coverage is coming from so that organizations can better align their strategies with those who have been successful before them while also targeting new audiences they may not have considered before!
  • Topic Analysis (by source) - This option allows you to see which sources are most influential for each topic that you choose. For example, if you select "Technology" as a topic and then select "Apple" as one of your sources, PR Newswire will show you how many times Apple has been featured in news stories since January 1st 2018 along with other companies within that industry category."

How Advanced Analytics Can Help Organizations Monitor Brand Perception

Advanced analytics can help you monitor the impact of news coverage on your brand. With PR Newswire's Advanced Analytics, you can easily identify how your brand is perceived in the media, track and measure the impact of news coverage on your brand, identify top influencers and more.

  • Monitor How News Coverage Affects Your Brand Perception: Gain insight into how public relations efforts are impacting awareness or reputation by monitoring competitor mentions and keyword searches related to a specific topic over time.
  • Identify Top Influencers: Identify influential authors who have written about a certain topic or issue by analyzing their influence score (calculated based on engagement level).

The Benefits of Using Advanced Analytics to Measure News Coverage

Using Businesswire Analytics to Measure News CoverageOrganizations can use advanced analytics to measure the impact of their news and understand how it is being covered. The benefits of this include:

  • Understanding how your organization's news is being covered across different regions and countries.
  • Tracking coverage over time, so that you can see how the conversation around your company or industry evolves.

Tools That PR Newswire Offers to Help Track News Impact

PR Newswire offers a variety of tools to help you track news impact.

  • Newsroom tracking: This tool tracks the number of times your stories are published by media outlets, including how many times they were shared on social media. You can also see which stories were picked up by top influencers in your industry and what types of companies are sharing your content.
  • Story analytics: This allows you to see how many times an individual story was viewed online or downloaded as well as where it appeared (such as in print or online).
  • Influencer identification: With this tool, PR Newswire can analyze all mentions across all channels--including Twitter, Facebook and Google+--to identify key influencers who may have missed out on coverage from traditional media sources but still have large followings on social networks like Twitter. These influencers might include bloggers or even competitors within the same industry; identifying them allows Pr Wire professionals to reach out directly with pitches for future stories related specifically towards those audiences instead of just relying solely upon traditional news outlets' coverage alone."

How to Use Advanced Analytics to Identify Influencers

The first step in identifying influencers is to know who your audience is and what they care about. You can do this by conducting market research and surveying your customers, or you can use social media to find out more about them.Social media analytics tools like BuzzSumo allow you to see who's sharing content on a particular topic, which will help you identify key influencers within that industry or niche. Once you've identified these people, it's time to reach out!You may also want to consider using an influencer marketing platform such as TapInfluence so that your organization can manage all aspects of its affiliate program in one place: from tracking results down through managing relationships with affiliates (influencers) and advertisers (companies).

The Value of PR Newswire’s Advanced Analytics

  • Tracking the impact of your PR efforts.
  • Monitoring brand perception and identifying influencers.
  • Measuring news coverage with advanced analytics tools, such as sentiment analysis and keyword tracking, can help you identify influencers in your industry by monitoring what they are saying about you, or even how they feel about your brand or products.

Globe Newswire advanced analytics is a powerful tool for tracking news impact. It helps organizations identify influencers and monitor brand perception, among other things. The system allows users to search for keywords as well as specific phrases within their stories so that they can better understand what information is being shared about their brand or organization across different social networks like Twitter or Facebook. 

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