A Straightforward Guide to Composing Press Releases for Small Companies

Press releases are an essential tool for small businesses to publicize their products and services. A well-worded, compelling press release format  can help generate additional business for your company and attract new customers. In this article, we'll explain how to write a press release that will get noticed by journalists and other interested parties in your industry.

Start with a clear headline that summarizes

When writing a press release, the headline is the first thing that people see. It should be clear, concise and relevant to the content of your press release. If you're looking for ways to improve how often you write headlines, consider these tips:Start with a clear headline that summarizes the key message of your press release example . For example, if you're writing about how your business has been successful in helping customers save money on their energy bills through better insulation and heating systems, then "Energy Savings Through Insulation" would make an excellent headline because it succinctly describes what readers are likely going to learn from reading this story (and thus what kind of reader might be interested).Try using active voice rather than passive voice when writing headlines—this means using words like "we," "us," "our" instead of simply saying something like “the company did X." Active voice gives readers more information while maintaining their focus on one subject at a time; passive sentences lead them away from one point until they've lost interest entirely!

Include a subheading that provides additional context

Subheads are used to break up the text and make it easier to read. They should be short (no more than five words) and they should summarize the main point of your paragraph. Subheadings can also be used to highlight important points in your article:When writing headlines, try not to use all caps or use too many exclamation points!Don't forget about subheadings! They will help readers master what's going on in their minds while reading through an article or news story on a website such as ours at [company name].

Keep your writing concise and to the point

"Jargon" is a word used by professionals in their field to describe words or phrases that are specific to their profession and not the general public. For example, an engineer would likely use a phrase like "joinder" or "accumulator," while someone outside of engineering might not be familiar with these terms, so it's important for you to avoid them whenever possible (see below). If you're unsure about whether or not something sounds too technical for your target audience, try asking someone who works in the same industry as yours; they'll probably have some advice for you!

Provide background information about your company 

The first step in writing a press release template  is to provide background information about your company or organization. This includes its mission and values, as well as a brief overview of what you do and why it's unique.For example, if you're the owner of an online shop that sells handmade jewelry, think about how you can demonstrate how your product is different from other products on the market. In addition to explaining why people should care about your business (and what makes you stand out), consider adding any additional details about how long the company has been around (or was founded), where they're based geographically (or have offices overseas), and what kind of customers usually buy from them—just so there's something new for journalists who don't know much about said industry yet!

Explain the news or announcement you are sharing 

Explain the news or announcement you are sharing. Include a quote from the company CEO or other high-level executive. Provide background information about your company or organization, including its location, mission statement and leadership team. Provide supporting facts and figures to back up your claims (i.e., statistics from research done by third parties).

Include supporting facts and figures

provide supporting facts and figures, make sure the numbers are accurate, use a source for your statistics (e.g., an article from a reputable news source), include charts and graphs if they help explain your point s. Include a call to action at the end of your press release sample  (i.e., “For more information, contact [insert name] at [insert phone number] or visit our website at [insert website URL]).

Provide contact information for the media 

You can also include contact information for the media or other interested parties to follow up with questions or requests for more information. In addition, you may want to include a brief summary of your company’s services and products, as well as any recent news releases related to them.If you have an existing website, link it in this section as well.

Proofread your press release 

• Spell check your news release example  carefully.
• Check for consistency in capitalization, font sizes and font styles.
• Check for appropriate use of abbreviations (e.g., Mr vs Mrs).
• Ensure that numbers are used consistently throughout the document; for example if you're writing about a product launch then make sure all times references are accurate and consistent throughout the document.

Have someone else review your press release 

It’s important to have someone else review your media release template  before you send it out to catch any mistakes or inconsistencies. This can be a colleague, friend or family member who will give you honest feedback on what they think of the finished product.It may also be worth hiring an editor to check over your work for any issues that might crop up during publication online.

Customize your press release for different audiences

Customize your press release to different audiences by focusing on what you want to say, rather than what you don't want to say. For example, if the topic of your media release example  is about a new product or service for the business, include information about how it will benefit customers and their lives. If it's an industry-specific publication that readers in that industry may be interested in reading (like your local newspaper), tailor the message so that readers can get more value from what they read.When writing about yourself or other members of staff, always try to use personal pronouns ("I") instead of generic ones ("the company"). This helps make them sound more genuine and shows off their personality better than using corporate language would do.

Follow up with journalists or other media outlets

You should also follow up with journalists or other media outlets to make sure they received your press release and to answer any questions they may have. If you call them, be sure to use a professional tone so that they know you are serious about their work.If you're sending out an email, use the same information as in the body of your sample press release template  but include additional details about how this information can help readers learn more about your company or organization.With these tips and tricks, you can create a clear and persuasive press release that is sure to catch the attention of journalists and other media outlets. The key takeaway here is to make sure your writing is concise, personal and focused on providing an important message. If you're looking for more information about how to write a press release that will get noticed by journalists or other media outlets, check out our other blog post on this topic: "How To Write Press Releases That Will Get Noticed!" 

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