Writing for News Wire Services: Dos and Don'ts

The news wire services are a great way to get your content into the hands of millions of readers. But they have strict guidelines on what they accept and how they present stories.The Do's

Research the target audience

The first step in writing for a news wire service is to research your audience. The best way to do this is by reading their website, articles and other content they have published on social media. Once you have a good understanding of who your target audience is, you can use this information when writing the story. For example, if you know that women under the age of 35 are interested in fashion, then it will be easier for them to relate with what kind of stories they want covered or written about.

Use simple, straightforward language

You should use simple, straightforward language when writing for news wire services. Avoid jargon and slang; avoid complicated sentences; use active voice as much as possible.

• Be direct with the information you provide your readers by stating it clearly in short, declarative sentences. For example: "The victim was found dead in his bedroom." Don't say "An unidentified man was found dead in his bedroom." The word "unidentified" isn't necessary here because we already know that this person is not identified by name or other identifying details (if he were named and described).
• Avoid passive voice: Instead of saying something like "A man was murdered," write about what happened (or did not happen), rather than trying to explain why it happened or how it came about—it's more direct this way!

Include relevant keywords

• Ensure that your keywords are relevant.
• Don't use too many keywords.
• Don't use keywords that aren't related to the pr newswire or its subject matter. You're better off using an average of five or six words in each keyword field, with no more than two that are not proper nouns (e.g., "business," "marketing").
• Use only specific, non-overlapping terms when possible; avoid generalizations like "best" or "worst" because those can be interpreted differently by readers depending on their previous experience with the topic at hand (e.g., if you're writing about car accidents versus animal cruelty).

Don’t include any personal opinions

While it's important to include facts and figures, don't include any personal opinions. The reason for this is simple: you want your work to be objective and impartial. You do not want readers to think that the reporter disagrees with them or their position on an issue.

Make sure the content is newsworthy

• Make sure the story is newsworthy.
• Make sure it's relevant to your target audience.
• Make sure it's relevant to the readership of that Pr wire service and its editorial policies, if any.

Don’t exaggerate or make unsupported claims

• Don't make unsubstantiated claims.
• Don't exaggerate or make unsupported claims.
• Avoid making statements that are too strong and/or broad, such as "the end of the world is coming soon."

Keep the story concise and to the point

When writing for news wires, you should keep your story concise and to the point. This means that you need to use simple language and not include any personal opinions or exaggerations. It also means that you shouldn't make the story too long; if it's too long, readers might lose interest in reading it entirely.In addition to keeping your writing concise, there are some other things that will help make sure that readers understand what they're reading:

• Include keywords in all of your sentences so that search engines can find them easily when someone types them into Google or other search engines (this is especially important if using a word processor).
• Use proper grammar and punctuation such as capitalization when introducing new concepts or ideas (e-mail addresses are an exception).

Don’t make the story too long

One of the most common mistakes that globe newswire editors make is to write too much. They tend to write long, detailed stories that readers find hard to read and understand. The key here is keeping your story concise and organized. A good rule of thumb is: no more than one paragraph per point or idea you want to make; keep paragraphs short; use lists where appropriate (e.g., “Top 5 reasons why you should buy this product”); include a summary at the end of your story if possible so that people can quickly get an idea what they're missing out on before reading further down in their inboxes!

Even if you’re writing for a broad audience, keep your tone and content targeted. While it may be tempting to write in all-caps or use lots of exclamation points, this isn't the way to connect with an audience. Remember: If you're writing for newswire services, your readers want facts, not feelings! 

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